E-Commerce with WooCommerce Advanced

You've overcome the initial hurdle. Your e-commerce is online, ads are running, and you're starting to see the first orders come in. Great job! But now you're facing two new invisible enemies: visitors who fill up their cart and then run away without paying, and customers who buy once and then vanish into thin air.

Did you know that selling to a new customer costs up to 5 times more than selling to one who has already purchased from you and trusts your brand? The real profit margin in digital commerce is not made on the first sale, but on all the subsequent ones.

The Advanced Module is the definitive path for those who want to stop "navigating by sight" and want to turn their shop into an automated ecosystem. You'll learn how to build loyalty with your audience, read data to make strategic decisions, and increase the value of every single receipt.

What you'll learn (by actually doing it)

In this module we will raise the bar, implementing on your site the same techniques used by big international brands, but adapted to the needs and budget of your small business.

Here's what we will integrate into your business:

• Email Marketing and Automations: You'll learn how to collect visitor contacts intelligently (Lead Generation) and use platforms like Mailchimp. We will leverage Artificial Intelligence to write engaging monthly newsletters that bring customers back to the site to buy your new collections.
• Abandoned Cart Recovery: It's the "lifesaver" of your revenue. We'll set up an automated system that sends a persuasive email (and maybe a small discount) to those who put products in the cart but left before swiping their card, recovering sales that seemed lost forever.
• Increasing the Average Order Value (Upsell and Cross-sell): You'll discover how to make the customer spend more before reaching the checkout. If a user is buying a pair of leather shoes, the site will automatically propose shoe polish. It's like having an expert clerk who suggests the perfect item at the right time.
• The Store Dashboard (Google Analytics): Numbers don't lie. I will teach you how to easily and intuitively read the statistics of your e-commerce. You will discover which cities the highest-spending visitors come from, which are your "Best Seller" products, and which ones block sales, allowing you to invest your budget only on what really works.

Take the definitive leap in quality. Enroll in the Advanced Module and turn occasional buyers into the biggest fans (and promoters) of your business!

Prerequisites

A basic knowledge of how a computer works (files and folders) is required, along with the ability to browse, download images, and search the Internet. To participate in the course, it is highly recommended to have your own computer, to practice in the classroom and also at home. The classrooms where the course is held are usually equipped with some computers available, but we invite you to inform us (by replying to the registration email) if you need to use them, in order to ensure their availability. Managing an e-commerce is also possible from a tablet or smartphone, but in a clearly limited mode.