E-commerce with WooCommerce Basic

You have a fantastic physical store, high-quality artisanal products, and customers who love you. But let's face it: today, neighborhood word-of-mouth is no longer enough. Before strolling past your shop window, your future customers are strolling on Google and social media. If they don't find you there, they fall straight into the arms (and shopping carts) of the competition or Amazon.

Maybe you've already thought about opening an online store, but you held back out of fear of sky-high quotes from web agencies or the terror of not being "tech-savvy" enough. Here's the good news: you don't need a computer science degree to start selling on the internet. You just need the right method.

Welcome to the basic module "The Online Storefront", a practical course to create an e-commerce from scratch, custom-designed for shopkeepers, artisans, and small businesses who want to open their online store without complicating their lives. No academic theory or boring lectures: here we put our hands on the keyboard and build your shop step by step, in a simple and, why not, fun way!

What you'll learn (by actually doing it)

Forget endless slides. In this beginner's course, you'll learn how to use WooCommerce, the most widespread and flexible online selling platform in the world, turning it into your tireless "digital clerk", open 24 hours a day, 7 days a week.

Together, with the "small step" method, we will:

• Plant the flag: You'll discover how to choose and register the perfect domain (the illuminated sign of your website) so that it is immediate, easy to remember, and easy to find for your local and national customers.
• Furnish your store: We will create the fundamental pages that build trust. An "About Us" page that tells your unique story, and a clear and welcoming "Contact" page. We will dress the site with your brand colors, making it professional from the very first click.
• Stock the shelves: You'll learn how to upload your items with total autonomy, from simple products (like a ceramic vase) to variable products (like a t-shirt with different sizes and colors). You'll discover how to manage inventory and use the scarcity effect ("Only 2 left!") to encourage immediate purchases.
• Manage checkout and couriers: We will configure secure payment methods (credit cards, Stripe, PayPal, bank transfer) and shipping strategies together. You'll also discover the power of "Buy online, pick up in-store," local commerce's secret weapon to bring physical traffic directly into your shop.
• Sleep soundly: We will tackle legal obligations in a super simplified way. I'll show you how to correctly insert privacy policies, the cookie banner, and return policies to sell online in total security, safe from fines.

To put everything into practice immediately, lessons will take place live, in addition to quick-reference on-demand videos that are always accessible.

The Exclusive Bonus: Zero Risk

The number one problem for those starting an e-commerce is the fear of infrastructure costs. For this reason, enrollment in this course includes an unmissable gift: 6 months of web space (hosting) completely free on our servers in Europe, ready to use.

You just choose the domain name, we'll take care of the technological engine under the hood. You have an entire semester to study, experiment, make your first online sales, and amply repay the course investment, without the anxiety of monthly maintenance costs!

Ready to roll up the digital shutter of your business? Enroll now and turn your physical store into a showcase open to the world!

The instructor

IT developer and trainer for over 30 years. He has taught hundreds of shopkeepers, professionals, and small entrepreneurs to use digital tools without depending on anyone.

"This course comes from what I see every day: the same fears, the same blocks, and the same satisfaction when everything gets moving."

How Enrollment Works

A minimum number of participants is required for the course to start. The Enrollment request is an expression of interest to be confirmed, requiring no payment. Once the minimum number of participants is reached, you will receive an email/SMS to confirm your participation, through a deposit and/or balance depending on the course cost and duration. After completing the payment, you will receive all the details and your confirmation of participation.

Prerequisites

A basic knowledge of how a computer works (files and folders) is required, along with the ability to browse, download images, and search the Internet. To participate in the course, it is highly recommended to have your own computer, to practice in the classroom and also at home. The classrooms where the course is held are usually equipped with some computers available, but we invite you to inform us (by replying to the registration email) if you need to use them, in order to ensure their availability. Managing an e-commerce is also possible from a tablet or smartphone, but in a clearly limited mode.