E-Commerce with WooCommerce Intermediate

You've built a beautiful storefront, but you've collided with the harsh reality: on the internet, nobody just walks by. Having an e-commerce without visitors is like opening the most elegant shop in the city in a dark alley with no sign. Furthermore, every time you have to write a social media post or the description for a new item, you spend hours staring at a blank screen looking for inspiration, stealing precious time from your real work in the shop.

What if I told you that you could delegate 90% of this boring work to a "virtual assistant" who never sleeps, never complains, and works for free?

"The Sales Engine" course is designed to teach you how to use Artificial Intelligence to create magnetic content and advertising campaigns to bring real traffic (and paying customers) to your site or physically to your store. Note: this module is perfect even if you already have a website or e-commerce built in the past and finally want to make it profitable!

What you'll learn (by actually doing it)

Say goodbye to the expensive "Boost post" button that burns your budget with no results. In this course, you will turn into the marketing director of your business, using cutting-edge tools but explained in an elementary way.

Specifically, we will put into practice:

• Your Personal Copywriter (ChatGPT and Gemini): You'll learn how to "talk" to Artificial Intelligence by creating the perfect Prompt. In a few seconds, AI will write emotional product descriptions for you that make people want to buy, respond professionally to customer reviews, and generate entire editorial calendars for social media for a whole month.
• Fast and Professional Graphics (Canva): You don't need to be a graphic designer or have a very expensive DSLR. I'll teach you how to use visual AI to take an amateur photo of your product, magically remove the background, and insert it into a catchy graphic ready for Instagram or Facebook, all at zero cost.
• The Advertising Sniper (Meta Ads): You'll discover how real local advertising works. You'll learn to create targeted campaigns on Facebook and Instagram to hit your target exactly. We could tell Facebook: "Show my product only to women between 30 and 50 who live within a 10 km radius of my shop and love crafts." It is the most precise and economical advertising in the world.
• Reading Basic Data: You'll stop looking at "Likes" (which don't pay the bills) and learn to read the numbers that matter: how many clicks you get, how much it costs to bring a user to the site, and how to understand if your advertising is generating a real return on investment.

Stop chasing customers one by one. Enroll in this module and learn how to use Artificial Intelligence to make sure they find the way to your storefront!

Prerequisites

A basic knowledge of how a computer works (files and folders) is required, along with the ability to browse, download images, and search the Internet. To participate in the course, it is highly recommended to have your own computer, to practice in the classroom and also at home. The classrooms where the course is held are usually equipped with some computers available, but we invite you to inform us (by replying to the registration email) if you need to use them, in order to ensure their availability. Managing an e-commerce is also possible from a tablet or smartphone, but in a clearly limited mode.