Our Journal.
Thoughts, tutorials, and case studies from our team. We explore the intersections of design, technology, and business.

Jetpack Disconnects Every 3-4 Days: the Definitive Fix
Opening the dashboard reveals that the WooPayments payment system has gone down — and digging further, the Jetpack plugin, the foundation the entire chain depends on, is disconnected! What happened?

WooCommerce at TikTok Speed: The React Island Landing Technique
Ever watched a teenager doomscroll through TikTok? Thumb-flick, half a second to decide, scroll, next video. When boredom kicks in after half a second, the gap between clicking an ad and seeing a page is the difference between a view and a request that gets closed before it ever renders.

WooCommerce: Build a Plugin from Scratch, Use AI, or Buy One?
“I need a specific feature, but no existing plugin does exactly what I want. Should I develop a custom plugin, try using AI, or settle for an off-the-shelf solution?” It’s not an easy choice. Each option has its pros and cons, and the right decision depends on your time, budget, technical expertise, and business goals.